How is content marketing affected by Google's new BERT update?
Before entering the technicalities of the BERT algorithm, let us understand what matters the most in search engine marketing ? In a way, both the concepts are finely connected and provide more room for improvising the website’s ranking on a search page. So, apart from the already known facts, relevance in terms of the context is what matters in deciding the rank of a website. Now talking about the BERT algorithm makes the search query a better experience for users. Yes, this algorithm mainly focuses on the shades and the context of words used as a search keyword and then also enhances the best match with the search results. BERT expansion says- Bidirectional Encoder Representations from Transformers and defines itself as Google’s neural network-based technique for natural language processing (NLP) pre-training. When diving deep into the concepts of content marketing , there are HTML tags that are meant to take care of the page visibility, in terms of the data it covers. However, what ...